The Dropship Unlocked Podcast

The Hidden Realities of Dropshipping (Episode 126)

• Lewis Smith & James Eardley • Season 1 • Episode 126

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🗣 In this episode, Lewis Smith and James Eardley dive deep into the lesser-known challenges of starting and scaling a dropshipping business.

From balancing your dropshipping business with a 9-5 job to hidden costs like processing fees and fraud prevention, Lewis and James share the realities that every entrepreneur needs to know before jumping in.

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Topics Discussed:

  • Balancing a 9-5 with Dropshipping: How to manage your time effectively and make the necessary sacrifices to build your business while still working a full-time job.
  • Hidden Costs of Dropshipping: The expenses that often get overlooked, like processing fees, fraud prevention, and accountancy costs.
  • Policy Creation and Legal Compliance: The crucial steps for setting up clear return, shipping, and privacy policies to protect your business and customers.

Links and Resources Mentioned:

Key Takeaways:

  • Time Management Is Key: Successfully balancing a 9-5 job with dropshipping takes careful planning and focus.
  • Know the Hidden Costs: From fraud prevention to accountancy fees, dropshipping comes with more expenses than most people expect.
  • Policies Protect Your Business: Setting up policies for returns, shipping, and privacy not only keeps you legally compliant but helps build trust with your customers.

Learn More: ➡️ When people are ready to create time and financial freedom for themselves, they visit - https://dropshipunlocked.com/free?el=podcast-126-hidden-realities
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★★★ Dropship Unlocked - Lewis Smith ★★★
How to Launch a UK Dropshipping Business Offering Next-Day Delivery...
...Even If You Don't Yet Know Which Products To Sell

🌏 Watch Our Free Training ➽ https://dropshipunlocked.com/free?el=podcast-126-hidden-realities

So you might think that drop shipping is just easy money, but there is a hidden side to it that most people don't talk about, which is, many people misunderstand what's important when running a drop shipping business, it's when you're starting out. I don't hear many people talk about the hidden costs, such as certain things might seem like a hassle, but it's absolutely essential that you I want to help you if you're just getting started drop shipping. Just in case you don't understand, welcome to the dropship unlocked Podcast. I'm Louis Smith, the founder of dropship unlocked, and with me is our Client Success Coach James Eardley. Now when we're not recording podcast episodes or running our own e commerce businesses, you'll find us helping aspiring entrepreneurs launch their own high ticket drop shipping stores. So if you're ready to build your own six or even seven figure online business, then head over to dropship unlocked.com forward slash, start now, sit back, relax, and let's unlock your potential with the dropship unlocked podcast. So today, the plan is we're going to chat about some of the lesser known, hidden realities of drop shipping. We're gonna be pulling back the curtain on drop shipping in true dropship unlock podcast fashion. We want to make sure that you're fully equipped when getting into a drop shipping business. So I think Lewis, the drop shipping business model, appeals to many, but there's more to it than actually meets the eye when you get into it. So let's dive in. What do you think is one of the hidden challenges that entrepreneurs face when they start drop shipping? I think one of the things is probably balancing a nine to five job initially with a drop shipping business, assuming that you're doing this as a way to then replace your income from a nine to five traditional job, I say nine to five. I know many jobs are eight till six, or seven till seven, or whatever shift patterns you're working. But the point is, time management is really important in that phase, because you only have finite amount of time, it's a finite resource for you, so you've got to be very selective in how you use that time to make sure that you're taking the steps to build the business incrementally. And you probably will need to make sacrifices on weekends, on evenings, and say no to certain social events in exchange for a future of freedom with an online business that allows you to travel the world and spend as much time as you want with the people that you want to so it's kind of front loading some of those sacrifices, making some of those difficult decisions early so that later on, you're able to experience the results and the fruits of your labor, but yeah, be under no impression that it's a walk in the park. If it was that easy and you didn't need to sacrifice any time, and you could just do it while working a full time job in no extra time per day committed to it, then everyone would do it and no one would work jobs. So you have to think, well, the people that have succeeded in this have made choices. They've made sacrifices early on, and they've decided to put in the effort before work after work. I used to work like three hours sometimes before my nine to five job started to get this off the ground so that one day I knew I would never have to work a job again. Yeah, exactly. I think it's, it's important that we understand that there is a front of is a front loaded amount of work when you go to set up an E commerce business. And I went through the same thing Lewis, I was working alongside my full time job. I had nine to five shift pattern, and so I had to be really intentional with where I could carve time out in my day, which for me, was the morning I was most on it, if I got a little bit earlier and got one task done before I started work, but I had to be intentional with that time, where, in the past, I might have just stayed in bed before going to work a bit later on. So what about for you, Lewis, where did you how did you carve in the time to build a business alongside a job? Well, when I was doing it, it was before I had children, which I think does change things. So I don't know how I would do that. Now, I would, I would do it, but I would have to find other ways of doing it. It might be that I did it after they went to bed in the evenings to make sure that I got as much time there. But when I did it, the first time I would go to there was a gym a couple of roads down from where I lived in London, and it was part of like a hotel complex. So I would go to the gym, which was, I think it was 24 hours. I think maybe it opened really early, at like 6am so I'd go to the gym for like an hour, say, six till seven, and then I'd work seven till nine, for example. Or maybe I'd just go in and unwork Some mornings without going to the gym, and get a solid two or three hours of work done in the lobby, where it was like a little co working space. You could order a coffee and just get your laptop out, and I would just work on making it taking those initial steps, whatever the steps I had to do that day to move the needle forward slightly on the business and get it to the point where it was eventually it built a life of its own where I could then use the profits from the business to hire a virtual assistant to come in and be customer support and manage it, and. Sales while I was at work. But at that initial point, it would be like, Okay, well, I've got five suppliers I've signed, I've got a couple of 100 products to upload better get to it. There's just like, take these little actions every day and just start working on it. And eventually that then becomes, okay, now I've got a load of customer emails that I need to answer in the morning. And then eventually I realized, okay, what am I doing? I need to hire someone to do those emails in the day so that I can really just remove myself from the kind of the weeds of the business and just become a business owner rather than being stuck in the business. Yeah, eventually you start working on the business, but initially, when you're wearing all the hats, it's all about working in the business, and you're doing all the things. So you're signing suppliers yourself, you're uploading the products from those new suppliers, you're optimizing the website, you're setting up your own ad campaigns, so you're wearing all the hats. And it's a very exciting time, but the same time, there is an element of sacrifice. And for me, I had to sacrifice a few social occasions. Had to sacrifice go into bed a bit earlier so I could wake up earlier to work on the business. But the thing that made it all worthwhile is I knew it was a sacrifice for myself for my own long term gain, and so I looked at the way I was spending so much time on my actual job, nine to five, understanding that that sacrifice I was making was eight hours a day for the workplace. And so the way I could flip it in my mind to make me see why it was worthwhile getting up earlier or sacrificing a few things I didn't want to sacrifice was because I knew ultimately I was the one that was going to benefit from the work I was putting into my business. So did you ever feel that it was very difficult for you to do it alongside a job? How did you convince yourself to make the sacrifices required in order to put the time in alongside a busy job as well? Yeah, for me, willpower has never really been a problem. The problem is more the willingness to stop working. It's the ability to like, remove myself and extract myself that is probably the challenge for me. Where that willpower comes from and where that drive comes from. I guess I mean thinking back, I knew that I wanted to have children one day, and I knew that when I was a father, that I wanted to be a present father, and I knew that I wanted to be very there for my children and show them a life that was possible, that was maybe outside of what the normal route in society is, where you go to a an office and you're in a little cubicle, and you work all day and you kind of punch it, you know, cock in, cock out, and that's, that's it for your whole career. I was very adamant that I wanted to show them initially. And by the way, these people didn't exist at the time. They didn't, they weren't even here, but now they do, which is interesting, because now that they do exist, it's kind of all fallen into place, and I really only have my former self to thank for that, back in the day where, you know, in 2017 I thought, one day I think I'll be a dad, and when I am I'd like to be this kind of dad, and in order to do that, I need to do this, this and this, and I want to be this kind of husband, and therefore I need a business that gives me freedom over my time, location, finances. So it's like, okay, well, how do I achieve that? And it's like, okay, this is a perfect business model for it. Let me just take the steps. So it wasn't like I then had to motivate myself, because I was doing the whole thing based on a much higher motivation from the start, if that makes sense, the motivation was the reason the business was just the vehicle to create that freedom. 100% Yeah, you had the strong why that we talk about a lot inside the master class Program, which you always fell back on to build the business that you were building. And it's the same for me. It always outweighed the sacrifice or the time that I had to find, because I knew that I had a big vision, and I was ambitious, and I wanted to create something for myself so that overran it, and ultimately, I flipped the picture in my own mind that I knew I was starting to do things for the long term, is that I realized that the lifestyle that you live today is based on the actions that you that you're doing six months, 12 months, two years ago, that's what leads to today, same as your body, The way you look is based on the actions you've taken in the last six months, not on what you do today. So there's that realization that whatever you're going to live, whatever lifestyle you want to have, it's not based on what you're doing in that moment is what you're doing in the future. So you need to front load some work, and that's what pushed me, ultimately, to do that work. And for anyone that's considering Lewis like, how much time specifically would you need to set aside for building a drop shipping business alongside a job? What would you say? Well, I'd say firstly, if it's important enough to you, you'll find the time However busy you are, because you'll just carve it out. You know, if it means you have to book some annual leave off, to have a week off to just really like if you have not got a minute spare in your entire calendar, which I'd challenge you on if you feel like that, because I think there's always something we're doing that's a bit of a drain on our time, that's social media or on Netflix or something that can go that doesn't serve us. But yeah, if you want a bit more of a structured approach, I mean, I put in, I'd say one to three hours per day, initially, probably eventually more like two hours before work and then two hours after work, something like that, say, four hours on average. I think it's more it's less important to like, say, I need a 15 hour stretch in a single day to do this, and more important that every day you're taking progress. Because we underestimate what we can achieve in a year, but we perhaps overestimate what we can achieve in a day or a week, because we're like. Why am I not further ahead? I'm a week in, but it's like, how would your horses just day by day? Let's put three or four hours in per day. At the end of the year, you will have put some serious time and effort and focus into this business. And if you do it right and strategically, and you follow a blueprint, a model that's proven, then you'll be up and running, you'll be profitable, you'll be making sales, and at that point, you can then almost multiply that time effort by hiring other people, virtual assistants, who can come in and do a lot of those time consuming tasks for you. So now it's not the two or three hours a day you can put in, it's the eight hours of shift that that employee works, where they can put all of that time in. Suddenly you've bought yourself back that time. And then eventually you can leave your job, and then you've got your whole day free again. You know you wouldn't want to leave your job, and then be like, right? I've got all day. I'm going to start uploading product. It's like, by the time you're replacing your income, you should have enough in the business coming in to be able to pay someone to do those daily tasks, so that you can really focus on, like, what's going to move the needle, what's going to double or triple the business. And it's like going out and finding new suppliers, signing those suppliers, starting in another store, you know, doing other things that can grow your income, rather than kind of being caught in their like, daily management of the business, exactly. So the way I like to look at it with a with a business, is that over time, the business starts really hard and gets easier as you start to get really clear on the processes that generate income for you, and you can build bring people in to look after those processes for you. And whereas with a nine to five job, over time, what I found in my nine to five job, whether it was getting harder and harder every year as you were given more and more responsibility, and people just came to you because you were the person that had been there for a long time, so you might resonate with that. So even if you're a busy person, there is always time, if you value it enough. But I guess the final point on this is that if you want to reduce the amount of time it takes you, it's always easier if you have a clear path to follow, because instead of spending time working out what you need to do that's already done for you, you know what you need to do if you're following a proven path, and so you just need to spend the time executing on the plan that's already laid out in front of you, which is what I did with the dropship. I'm not masterclass, and, yeah, I do it all over again given the chance. So okay, let's let's move on then to another lesser known, hidden reality, perhaps, of drop shipping. That isn't the one that's flashing in your face on Instagram. There's something else to this that comes to your mind when you think about let's give people the reality of what it's like running a drop shipping business, sure. So I think if we're thinking about like other hidden realities, or maybe hidden costs that are often overlooked when it comes to drop shipping, and the real version of drop shipping running an actual e commerce business, things like, for example, processing fees, you know, like the fact that Shopify payments takes a percentage fee that you need to be aware of and factor into your profit margin fraud prevention as well. We use a service called Clear sale, for example, which is like an underwriting fraud screening service that protects you against what are called chargebacks, which is where if a customer buys an item on a credit card and then they decide, for whatever reason, either fraudulently or because they just don't want to pay, they contact the card company and say, No, I want to dispute that transaction. The card companies are notoriously fast to just give consumers back their money and then force the merchant so us to justify why they should not do that and why they should pay us out the original amount. This is grossly unfair, in my opinion, and the burden of proof falls on us for some reason as the merchants to have to prove that we did actually deliver the service. So you can kind of see why, I guess. But it feels very unfair when you're in the heat today and you've had a 2000 pound sale and then suddenly someone's done a chargeback. So we need to be quite aware of that from the beginning, that they're rare. Depends what niche you're in, but there's something that I would factor in and make sure that you have a mechanism in place to protect you against that, something like clear sale screens the transaction for fraud, and if they believe they can underwrite it, and they say it doesn't meet any of the fraud red flags that we see on our system, with our algorithm, we're happy to guarantee it, you can put that sale through safely, knowing that if later it gets results in a dispute or a chargeback, and the customer does a chargeback, you then get paid out the money by clear sales. So you don't have to worry about that as a factor of your business, but you do have to factor in the fee that they'll take. So they take a small kind of handling fee upfront. So those things can be covered if we have healthy profit margins. And the way we get healthy profit margins is from high ticket product sales from good quality suppliers. And so these are things that we've kind of factored into the model and the home turf advantage like works together to say, well, you'll need these things therefore to pay for processing fees and clear sale insurance protection fees make sure you have nice, high margins, and so the whole thing kind of factors together as a proven model. Another fee that people often forget is like accountancy fees. So once you're up and running and you're making money and you know, you need your quarterly VA t done, or you need your corporation tax. Tax done at the end of the year, or your personal self assessment done. Is that where you're going to do those things yourself? Probably not, unless you're in a trained accountant, even so I probably wouldn't spend all your time doing that kind of stuff when you can be focused on growing the business. So you want to just factor in some cash flow for paying the accountant, and you want to get a good accountant, because a good accountant should really save your business money, not cost you money. That's the how the kind of old adage goes, isn't it? It is. It is perfect. Yeah, spot on. These are the exactly the type of unsexy answers that we wanted to talk about today, because nobody goes and is in their Lambo flashing about their Shopify sales, talking about the fact that they've mastered processing fees for prevention and accountancy services. It doesn't happen. But the point of this is that we're going to go into the business with your eyes wide open, because you understand that there are things that you need to master, or you need to factor in to the business that you're running. And like you say, Les, when you've got high ticket products and you've got good margins with those high ticket products, the processing fees and your accountancy fee and your broad prevention will shrink into insignificance in terms of what you actually take home at the end of every single month. So perfect anything else. Then there is, while we're on the subject, that comes to mind when you think, what's overlooked, what people think about getting into drop shipping? Well, I guess making sure the customers who are the lifeblood of your business remember like they're the only reason your business exists, making sure they are actually satisfied. I think, like you say, if we think about the Lambo flaunting private jet flaunting drop shipping gurus out there. They're not really talking about like, well, was the customer that paid you all that money even happy? Or did you just kind of make a load of flash in the pan sales on a burner store and then shut it down? Were you there to serve those customers? Did you build a good brand reputation? Were they happy? You know? And I think those things you've got to be aware of and making sure that that customer satisfaction is good. Because if you want to be around in business for for the long term and build a defensible, sustainable brand that's there to pay you an income for years to come, then word of mouth, you know, gets around you. Want to make sure customers are talking highly of you returns, another unsexy topic that no one wants to talk about, returns and refund requests, they're going to happen, you know, it's like, it's, it's E commerce. You are going to get the occasional customer that, for whatever reason, isn't happy, wants a return. You know, maybe through no fault of yours or the product. They just someone else bought them the product at the same time, and they now no longer need that version, right? So we've got to make sure that our customer service is on top of that stuff. Good suppliers that you work with based in the UK will be able to accept back returns, so you won't have to, you know, take the hit on those returns. Usually, if the item is in an as new condition, and it's within a certain time frame, depending on the supplier, the customer can just send it back directly to the supplier. You get refunded or credited, and you carry on. So it's not like you're having to then ship the item back to China like you would be if you were using temu or AliExpress, and obviously there's just at that point you end up just taking the hit, because it's not worth doing that. Other factors are like handling unexpected issues that you might encounter, things like late deliveries. Hopefully we can keep everything running smoothly, but occasionally DHL or TNT or one of the couriers are going to let us down, and there's going to be a problem. An item is going to arrive broken or a late delivery. It's going to arrive after someone's birthday, whatever it is, the item might be 40. It was maybe it was quality checked when it left the warehouse, but then it for some reason, it was 40. So we've got to make sure we have these policies in place, where we have a returns policy, we have a clear shipping policy, we have things like our privacy policies and cookies policies legally on the site as well, and just make sure that we're covering ourselves and that we have kind of contingency plans and SOPs, standard operating procedures for our team to follow in the instances that emerge. And sometimes it's hard to predict what those will be, so you've just got to be okay with figuring them out as they happen, and documenting them so that when they happen in future, because they will happen again, your team have kind of a plan and a script to follow that ends up with the customer being happy at the end of it. Hopefully you'll also find sometimes there's just an unreasonable customer who's asking for something that you can't do, and you'll have to stand your ground again, something no one wants to talk about, but it's part of running business. You know, if you're a shopkeeper, you're a shopkeeper, you're going to get some difficult customers. It's the same online, so just be aware of this stuff coming into it, eyes wide open, and you won't then be shocked or disappointed when it happens exactly and it's inevitable that there will be things that turn up like that, like it's inevitable you will need to keep a customer happy if you're going to sell to them. So we don't want to create this illusion, like some people do, that drop shipping is all about. Just on your phone, click a few buttons and money starts pouring out of it. You will have to keep customers happy. You'll have to be responsible, and also you have to be ethical. You have to make sure that customers are genuinely looked after. That's because we want to build a long term brand. We want to build a business that's going to pay us for years, not just weeks or months. Then we're not going to ruin our reputation just for the sake of making some quick money. We want to be making money for the long term, that then allows you to live a lifestyle where you travel the world, or you spend lots of time with your family and friends, because you're guaranteed that the income is going to continue to come in. And anyway, you're going to be able to have that guarantee that the income will continue to come in is if you've built a long term sustainable business. And so that happens when you have policies in place, when you can handle return. And when you can ensure that your customers are happy when they purchase from you. So I think we've covered a lot there of the hidden costs and challenges. So people were understanding what they're getting into with drop shipping. And I think a lot of people will listen to this and realize, well, actually, that's not too bad that's expected. Whenever you're going to run a business, there's going to be a few things that you need to take care of. And for those people that are keen to overcome any obstacles that come in their way, because they know the advantages that come from having a business like this. Where would you suggest they start and crucially, what kind of mindset would you suggest they get started with? I think you've got to start with clarity and transparency, which is hopefully what we've provided in this podcast episode. That was the intention of it, to give you real kind of unfiltered view of like, what this business is, and what the challenges you'll most likely encounter along the way are, just so that you're coming into this eyes wide open, aware of the road that lays ahead, then defining really clear goals and making sure that you have a business plan and that you've got achievable milestones and a bit of a road map for your first year, you know, so that you know the key actions that you've got to take. You know the you can break that down into, like what you want to achieve each month. You can break that down into the hours you need to put in each day, and what those actions that you're taking are as well. The key to all of this is not to get overwhelmed as well, because if we look at the big picture, remember, we underestimate what we can achieve in a year. Because we look at what we want to achieve and we think, Oh, that's just too big, and we get overwhelmed, and therefore we do nothing. The key to this and success in any business is looking at the end goal, the kind of thing that you want to achieve, and then breaking it down, chunking it up into manageable, bite sized chunks, and then taking the actions required in order, and not being overwhelmed along the way, focusing on one thing at a time that's important. Yeah, I completely agree, and not getting overwhelmed by the big picture or even really considering the things we've talked about too much today, be easy to put yourself off if you get too focused on these things. In reality, businesses are not built in a day, they're not built in a week or even a month. They're built over time with consistent daily actions. So all you need to focus on, rather than building a business, is just the one action that you need to take every single day. So for specific advice, or the specific sign post you'd give to somebody to get started with this eyes wide open approach that we like to give people, where should they go after watching this or listening to this episode today, when you are going it alone, it's difficult because you don't know what you don't know, and you don't know what you might encounter along the way that other people have already encountered and overcome. So that's why things like mentorship or being part of a really strong community, in my opinion, is vital when you're going to face those challenges down the line, the ones that we've discussed today, and probably lots as well that we haven't discussed. So you can avoid a lot of these costly mistakes simply by learning from other people who've already been through them, or by being around people who you can ask when you inevitably encounter them. It's no coincidence that I created dropship unlocked as a reason to try and fulfill that need of feeling isolated and alone when building a business and not having the answers that I needed. This community now exists, and you can find out about it by heading to dropship unlocked.com, forward slash, start to get your own roadmap in place. Are you enjoying the podcast? We'd love to hear from you leave a comment or a review, and we might feature it in an upcoming episode, and for detailed show notes and resources, visit dropship, unlock.com forward slash podcast. If you found value in any episode of this podcast, please. Could you take just 10 seconds to leave us a quick five star review on your favorite podcast app? It helps us more than you can imagine. And who knows, you might just hear your comments read out on the show. Thanks for being a part of our community. Your support helps us keep delivering new episodes to you every week now is that part of the episode where we'll answer a question that we've received from a listener. So if you're listening today and you have any questions going through your mind that you'd like answered by Lewis or I, simply comment beneath the YouTube video version of this episode, and not only will it be answered in the comments, but it may also be featured in an upcoming episode. So this week, the question has come in from D lechowski. So thank you for your question. So D lechowski has asked, hi, Louis. I recently encountered an issue with Shopify regarding their Gmail email forwarding feature, which has now been removed. So just a quick question, how have you resolved this issue? Yeah, thanks for your question. De lachowski, so yeah, hopefully it's a really simple one. I can point you in the right direction to set up email forwarding with these services, you need to verify your domain with whoever you're using for your email hosting provider and update your domains DNS settings. So that typically involves adding something like specific TXT record to your domains DNS settings, and that then authenticates your domain and it should enable your email forwarding for you. So it's all covered in our program, step by step. If that just sounded like a load of jargon gibberish to you and you have no. Idea what I'm talking about is all laid out in a sequential process inside a program, but hopefully that gives you what you need to know to help you with that question. Perfect. Yeah, spot on this. And yeah, it's a great question, because it's important that we have a professional email address, and that's what that question is all about. So we're going to highlight also a recent review that we've had for the podcast, because we love to give you a shout out if you decide to leave us a review after listening to an episode. So a big thank you to Quincy 82 AAC for sharing your thoughts. So Quincy said, I am a solopreneur of my own online drop shipping business, and your videos are great. Thank you so much for your review, Quincy, we're really glad to hear that you've been enjoying the podcast. Now, before we wrap up this episode, I'd love to ask a quick favor of you, if you haven't already and you've enjoyed today's episode, could you take just a moment to leave us a quick review for this podcast? Your feedback helped us reach more listeners and improve our content, thus we might just read your review like we did for Quincy today on our next episode. Thank you for joining us on this episode of the drop ship unlocked podcast, we hope you are leaving with new insights and inspiration to fuel your entrepreneurial journey. To kick start your E commerce business, head over to dropship unlocked.com, forward, slash, start. It's the perfect place to start and get access to resources that will help you build your business from the ground up. Don't forget to hit that subscribe button for more episodes packed with strategies, tips and success stories, plus, if you enjoyed this episode today, a five star review would mean the world to us, and you might even get a shout out on the next episode. Thank you for choosing to spend your time with us today. We can't wait to bring you more insights on the next episode of the dropship unlocked podcast. You.